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DEMOGRAPHICS
Last updated: 8/10/00
The following table contains preliminary demographics
for the Dux computer digest gathered from a reader survey which
is currently ongoing. The sample numbers are still rather small; however,
they do provide a rough idea of the demographics of our readership.
QUESTIONS |
NUMBER |
% RESPONDING |
| Total
Number of Surveys Analyzed |
200 |
|
| Gender
(number responding) |
200 |
100% |
| Male |
190 |
95% |
| Female |
10 |
5% |
| Age |
199 |
100% |
| 18
or under |
13 |
7% |
| 19
to 24 |
25 |
13% |
| 25
to 35 |
68 |
34% |
| 36
to 45 |
44 |
22% |
| 46
to 55 |
31 |
16% |
| Above
56 |
18 |
9% |
| Education |
191 |
96% |
| Still
in public school |
6 |
3% |
| High
school grad. |
37 |
19% |
| College
student |
52 |
27% |
| College
grad. |
81 |
42% |
| Masters |
13 |
7% |
| Ph.D. |
2 |
1% |
| Income |
176 |
88% |
| Under
$20,000 |
35 |
20% |
| $20,000
to $34,999 |
43 |
24% |
| $35,000
to $49,999 |
41 |
23% |
| $50,000
to $74,999 |
41 |
23% |
| $75,000
to $99,999 |
10 |
6% |
| $100,000
or more |
6 |
3% |
| Do
you use the Internet more for: |
199 |
100% |
| Gathering
information |
169 |
85% |
| Making
purchases |
15 |
8% |
| Other |
15 |
8% |
| Occupation |
191 |
96% |
| Senior
Management |
4 |
2% |
| Other
Management |
9 |
5% |
| Professional |
41 |
21% |
| Technical |
64 |
34% |
| Sales |
3 |
2% |
| Administrative |
7 |
4% |
| Homemaker/Full-time
parent |
0 |
0% |
| Student |
28 |
15% |
| Retired |
11 |
6% |
| Self
Employed |
13 |
7% |
| Other
Employed |
10 |
5% |
| Not
Employed |
1 |
1% |
| Have
you booked-marked (added to your Favorites) The Dux Computer Digest. |
189 |
95% |
| Yes |
168 |
89% |
| No |
21 |
11% |
| How
frequently do you visit this site? |
198 |
99% |
| This
is my first visit |
84 |
42% |
| Daily |
12 |
6% |
| Several
times per week |
34 |
17% |
| Once
a week |
22 |
11% |
| Several
times per month |
32 |
16% |
| Once
a month |
7 |
4% |
| Less
than once a month |
5 |
3% |
Information
about your company...
|
| How
many employees does your company have? |
149 |
75% |
| 1
- 10 |
43 |
29% |
| 11
- 100 |
30 |
20% |
| 101
- 499 |
29 |
19% |
| 500
or more |
47 |
32% |
| What
best describes your involvement in your company's purchasing process? |
184 |
92% |
| Decision
maker |
53 |
29% |
| Influencer |
57 |
31% |
| Low
involvement |
31 |
17% |
| No
involvement |
43 |
23% |
| What
is your company's budget per year? |
114 |
57% |
| $0
- $49,999 |
32 |
28% |
| $50,000
- $99,999 |
15 |
13% |
| $100,000
- $499,999 |
15 |
13% |
| $500,000
or more |
52 |
46% |
| How
much money does your company spend per year on products in your industry? |
118 |
59% |
| $0
- $49,999 |
51 |
43% |
| $50,000
- $99,999 |
11 |
9% |
| $100,000
- $499,999 |
14 |
12% |
| $500,000
or more |
42 |
36% |
| How
much money does your company spend per year on the Internet? |
114 |
57% |
| $0
- $49,999 |
75 |
66% |
| $50,000
- $99,999 |
13 |
11% |
| $100,000
- $499,999 |
8 |
7% |
| $500,000
or more |
18 |
16% |
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